NEW MOON
Formerly known as the (the projects*), this global cultural driven agency was rebranded as New Moon. A new brand identity and revamped comms strategy emerged with the ultimate goal to launch the new brand in a cohesive and attention-grabbing way, informing their existing network of clients and collaborators while attracting new ones. Using culture as their North Star
and strategy as a compass, they observe, explore and design online and IRL activations that bridge brands and people. The evolved art direction and
visual design reflects their core values that is centered around meaningful
work, storytelling, innovative creativity and radical humanity.
