$NWORD is a speculative exercise in market-based reparations. $NWORD creates a marketplace for black people to directly monetize their cultural cues that are so often borrowed, referenced, and monetized with none of the financial upside passing through 
the black originators. This currency exchange challenges the ways for markets to create feedback loops that reward cultural ingenuity. 

[CONTRIBUTORS ]                                     
Rush Jackson (Designer) 
Trevor McFedries (Founder)

[ROLE]
Creative Director

[YEAR]
2020